![]() 2016 – This year, the company unified the tuning fork marks.1998 – Yamaha established a unique and standard version of the tuning fork marks.1980 – The “reverse design” of 1967 became the standard version of the mark.This white text type was the “reverse design.” 1967 – This year brought the standardization of the range of marks.1959 – Yamaha submitted another trademark application exclusively for musical instruments.1956 – Yamaha submitted a trademark application exclusively for musical instruments.1934 – It designed an emblem intended for media, catalogues, newspapers, and ads.1927 – Yamaha developed a trademark for a rebranded tuning fork and Yamaha Veneer mark.1916 – It submitted a trademark application for the seldom use of tuning forks.Only eight years later, in 1897, the company «NipponGakkiCo., Ltd.» was founded. The tuning fork is used for tuning organs and other musical instruments. This company worked in a sphere of music and was producing organs. 1916 – The brand developed a trademark application only using the tuning forks. The fact is that originally To Kasumi Yamaha founded a company in 1889 named «YamahaOrganWorks».The mark reflected Yamaha's aim for producing only world-class products. 1898 – The 1898 design was the iconic design that included the Chinese phoenix. ![]() Photo Credit: Changes in Yamaha Logo Through the Years On the other hand, Yamaha Corporation uses violet as its corporate colour. You should also know that Yamaha Motor Co., the brand's sister company, uses red. Lastly, the brand wanted to convey three essential musical elements through this logo – rhythm, harmony, and melody. The logo also reflects the company's reputation for music and sound worldwide. But you might be wondering why Yamaha uses three tuning forks! Well, the three tuning forks in Yamaha's logo symbolize the three pillars of its business – sales, production, and technology. ![]() If you are not aware, the tuning fork is a tool that helps in tuning musical instruments. After several rounds of changes parallel to the company's growth, Yamaha standardized the emblem. The Chinese phoenix holding the tuning fork in its mouth is a trademark logo for Yamaha. Ltd., was established, the brand decided to adopt the tuning fork as its corporate identity. Let's dig deeper into the history and meaning of the Yamaha logo!Īlso Read: Most Expensive Bikes in the World: From Vintage Collectibles to a Sculpture on Wheels - List 2022 Yamaha Logo History and MeaningĪfter Yamaha Corporation's forerunner, Nippon Gakki Co. Yamaha Corporation is a Japanese brand that indulges in producing quality bikes and many more products! The three tuning forks are an indispensable attribute of Yamaha's logo. We bet many don't know that the symbol in the Yamaha logo is a phoenix holding a fork! If that fact evoked curiosity in you about the Yamaha logo, wait till we uncover more about its history and meaning.
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